A blog is normally used by a web marketer to promote their website and this is the more convenient way for them to do because it can be published easily and quickly. A blog is an online journal which is used to be primarily for online use of people only and not for business or marketing purposes.
While it is used to be only for personal use and for communication purposes, it is now used by marketers as a promotional tool for their business. Blogs are the same as articles with contents in it, but the big difference is you don't need web codes for blogs and you can publish it immediately, unlike with websites where HTML codes are necessary.
With a blog you just need to put contents and when you submit this to the blog directories you can have it published right away. With blogs your contents will automatically be converted into HTML codes and it can then be viewed as a web page.
Because a blog is easier to publish since it doesn't need codes, unlike a website, you can post blog contents more often and easily. On the other hand the search engines like websites that are more frequently updated because the search engines love fresh website contents.
Due to these individual qualities blogs can be used for marketing purposes because of its ease in having it published quickly. And because the search engines love fresh updating of contents, your blogs will serve this purpose, but you need to implement SEO strategies in order for these to get top placements in the results pages.
So what are the things you need to do to your blog posts, to make it occupy the top spots in the search engines? These are the SEO things that you need to implement.
When you write your blog posts, have the valuable contents, as the search engines love optimized contents. Like the adage "contents are king" this also applies in blogs, to let it stand in search engine optimization.
Make your blog contents keyword-rich, for SEO effects. This strategy will help in your SEO efforts of your blogs.
With the valuable and useful contents of your blogs, people will be more inclined to link to these and adding more SEO value. As we know, the search engines love links, and with the links you can get you will have more chances to be listed on the top search results pages.
With your blogs you can have more link popularity. This in turn will be of more value to the search engines.
A blog can be used to help a website rank high in the search results pages. By linking your blog to your main website you will be adding more SEO value.