My lightbulb moment: Health food pioneer Natasha Bowes

My lightbulb second: Well being meals pioneer Natasha Bowes, reveals the inspiration behind her gut-friendly product vary

  • Natasha Bowes from Russia launched wholesome meals model Biotiful Dairy, in 2013
  • Her inspiration got here from struggling to pay money for kefir in London 
  • The mother-of-one now has a variety of merchandise in UK supermarkets

Natasha based Biotiful Dairy, which makes a variety of merchandise. She lives in London along with her daughter.

Rising up in Russia, a staple a part of my food regimen was kefir — an historical cultured milk drink. It’s widespread all through Russia, Japanese Europe and components of Asia. I’ve been consuming it since I used to be 4 months previous.

However once I moved to Eire in 1999 — to take up a brand new job at KPMG, having been working for the agency in company finance — and later London, I discovered it was laborious to pay money for kefir. What I may discover didn’t match the standard I used to be used to again residence.

London-based Natasha Bowes (pictured) based wholesome meals model Biotiful Dairy, after struggling to seek out kefir

I badly missed each the style and the well being advantages. Kefir has greater than 40 varieties of helpful gut-friendly micro organism and yeasts, in addition to nutritional vitamins and calcium. That was my mild bulb second.

I made a decision to make a product myself that was pure, scrumptious and of a really prime quality.

I had some financial savings, so I left my job and started researching methods to make one of the best kefir I may. I travelled to Russia and visited manufacturing websites to see the way it was finished and to seek out components.

Then I got here again to the UK and located a manufacturing base, in addition to a dairy advisor to assist. I additionally enrolled in numerous programs, together with meals security.

After 4 months of intensive experimenting with totally different flavours and packaging, we lastly launched in 2013 with our Natural Kefir vary, straight into Selfridges, Harrods, Fortnum & Mason and Planet Natural.

Delicious: Kefir gut-friendly drinks range, biotifuldairy.com

Scrumptious: Kefir gut-friendly drinks vary, biotifuldairy.com

I ran plenty of product tastings in shops myself, as I wished to talk to clients and get as a lot suggestions as potential. I used to be thrilled to seek out that the response was overwhelmingly constructive, and inside 18 months, we began promoting by means of Ocado, too.

Two years after launching, we launched morello cherry and honey flavours, as households wished one thing naturally sweeter to attraction to kids.

We had no massive advertising and marketing price range, so relied on phrase of mouth. Fortunately that labored and gross sales took off: our common year-on- 12 months progress has been greater than 250 per cent.

We now have a variety of kefir drinks and high-protein snacks, and are stocked in all main UK supermarkets. This month we’re launching a kids’s vary, with no added sugar.

After I started there was little or no shopper consciousness of kefir. Now everyone seems to be speaking about fermented merchandise. I’m so happy to have been part of that.