Search engine optimization specialists will probably advise you about the effective tools to make your optimization easier. Fortunately, the internet houses thousands of tools that will solve your website problem areas. The following are specific tools and SEO specialists commonly used and visited by many webmasters.
Google Analytics – This is an easy-to-use solution that analyzes a website traffic data. It is a free tool that tracks site activities such as page views, hits, pages viewed per visit, bounce rates and average time spent in the website. This tool covers three SEO elements: search traffic, keywords and content performance.
Alexa – This utilizes toolbars that are installed on internet users' browsers. It has been well-accepted by many webmasters for years already due to its ability to measure the popularity of a website. Alexa could only promise accuracy for the top 100,000 sites.
KeyComplete – This is a tool that determines the keywords of competitors through their PPC campaigns. The good thing about KeyComplete is that is an online tool with a lot of useful features.
SEOmoz – SEOmoz has a great deal of effective SEO tools that opens a pathway for users to obtain information from their competitors and receive reports from big search engines such as Google, Yahoo! and Alexa. The tools also feature site error detection, traffic tracking and keyword research.
Widexl – Widel has a link popularity tool that helps webmasters locate pages that are linked to their site. It also has a meta tag analyzer tool that examines the meta tags, keyword density, page load time and others. The Search Engine Saturation, another Widexl tool, checks the linking to websites on six search engines, thus, allowing comparison among competitors.
SEO Logs – SEO Logs has several free tools for SEO. Web Page SEO Optimizer and Keyword Difficulty Check are On-Page SEO tools that analyze webpages for keywords optimization. Keyword Difficulty Check measures the level of difficulty of a keyword to rank in search engines. SEO Logs also includes Google tools that detects faked Pagerank and produces PR value results. Other tools are the Backlinks Analyzer Tool, HTTP Headers and Status Check Tool, Domain Age Check, Alexa Rank Comparison and AdSense Profit Calculator.
Link Diagnosis – It is one of the popular link analysis tools available in the internet. It allows website owners to examine link competition by providing the main details about competitors' links. Results will report the anchor text, PageRanks and others. Link Diagnosis runs only through Firefox.
IWEBTOOL – This website has several tools that basically cover most areas in SEO. It has Google PageRank Prediction which "predicts" ranking in Google; Link Popularity which counts the links of a domain on search engines; Website Speed Test which measures the time of site loading and many more.