What is SEO copywriting? SEO copywriting / professional copywriting, also known as Writing for Search Engines, is a new kind of writing, which implies writing contents in a web-friendly manner! Search Engine Copywriting is, in fact, a re-writing process of existing 'creatively written' copy. In simple words, keyword based writing is called SEO copy writing. But it doesn't mean that SEO writing is mere an attempt to insert several disjointed; thesaurus-sounding keywords into the copy just to make it rank high in search engines. Search engines like Google, and Yahoo !, always spam contents overstuffed with keywords. So, while planning for search engine copywriting, you need to take care of the density of keyword usage in contents.
Search engine copywriting is different from other copywriting because it is written for both search engines as well as human surfers. However, SEO copywriting is not extremely difficult but little complicated. Given below are some tips to write professional copywriting for SEO.
Know Your Keyword Before You Start Professional Copywriting: If you know which key phrases you are optimizing the page; it becomes much easier for you to deliver SEO copywriting services. As you begin to write, include key phrases all the way through your body copy, not just in the first paragraph. For best results, focus your copy on only two or three primary keywords. Click here to download the tool for keyword analysis.
Frequency of Key Phrases for SEO copywriting: How often should you use key phrases? There is a "3% guideline" that states 3% of your words should be keywords. However, this is JUST a guideline. Don't kill yourself to achieve a 3% ratio. Remember, your copy has to sell as well as attract the engines' attention. Don't ruin perfectly good copy by forcing keywords where they just don't fit. So, take care of frequency of key words, while planning for search engine copywriting. In order to check the keyword density of your web page, free download here.
Must Know What the Web Site is All About: Before starting SEO copywriting, you must know the target audience of the website. Once you know your target audience; you know your keywords; now put the two together to create compelling, search-engine-friendly copy. For example, if your website offers web development & designing services, target keywords accordingly.
Optimized Text-Length on Page: It is advisable to have sufficient text on your home page and important section pages for effective search engine copywriting. Search engines like to see between 250 to 500 words of text on a page to assess its keyword relevance. Let the beginning of the page text contain your important keywords. Some search engines do not read deep in your page. As such, it becomes important that they read your initial text with the keywords. Avoid placing links in images. Search engines cannot read images.
Professional copywriting Using CSS (Cascading Style Sheets): CSS or Cascading Style Sheet is a style sheet language that allows you to tell a browser how to present your page. CSS can be used to control text formatting, thus maintaining the visual appeal of the text in headings. This separates the presentation style of the documents from the content, hence simplifying site maintenance. This includes specifications regarding the kind of font to be used, spacing, color, margin, border etc. Want to learn more about CSS, click here.
Search Engine copywriting for Meta Tags: Meta Tags are used to communicate information to the search engine crawlers that a human visitor may not be concerned with. It should be noted that, Meta Tags in HTML are not necessary while making your web pages but SEO-wise; they can be a great help. Owing to its easy manipulation by webmasters, some Meta Tags (Keywords, Title, and Description) have lost the importance they enjoyed till some years ago. There are tools available, which automatically generate meta tags. Click here to download the tool.